How to Create the Best Social Media Campaign?

“The most powerful person in the world is the storyteller. The storyteller sets the vision, values and agenda of an entire generation to come.” ~ Steve Jobs

#1 Every great story needs a hero

Identify your hero! Is it you? Your director? Your product? Your solution?

#2 Craft a narrative that appeals to a wide range of audiences

This about who is your audience, (Be specific, very specific)

Now think about who influences your audiences, their relations, their channels, their friends etc. Now start working on your narrative to appeal all of the above.


#3 Make your product as tangible, personalised and relatable as possible. And focus your messaging on the intangible benefits

Consider these key questions: What is easier for people to relate to? What are they more likely to aspire for? What can they tangibly measure?

#4 Share your story as widely as possibly

Everyone should know it! Think and map out your information networks, ensure your campaign reaches all of them

#5 Make sure the communication strategy remains agile and responsive

Great brands have agility built into them. And show tremendous agility during the course of the campaign, often leveraging on-the-feet thinking and the power of data.

#6 Identity takes time to build and requires careful nurturing

Campaigns may seem like a one-day match. But in effect, building individual brands and grassroot networks are more akin to Test matches. They take time and patience. And consistency.
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