Our CEO Pratishtha Arora in DC a Panelist at the FOSI Annual Meet
Search for Common Grounds Calls Us in Sri Lanka to Discuss Youth Radicalization
The Most Engaging Booth at #IFFI53 Goa
On the Road for 45 Days in 19 Cities for Online Safety
#KeepItReal interacts with Journalists and Students in Bhutan & Nepal
#KeepItReal Research
First-Time Voters Spoke To Us About Misinformation

Social Media Matters

We are a dynamic team of young, feminist, social & media ninjas, passionately working for social change. As true believers in the power of technology, including the cutting-edge realm of Artificial Intelligence, we are dedicated to empowering diverse groups. Our expertise extends across the spectrum of Online Safety, Trust and Safety, and Tech Public Policy, Media literacy ensuring a comprehensive approach to digital well-being.

Specializing in all facets of online safety, from research, and policy formulation to capacity building, we are at the forefront of creating AI safety frameworks. We have conducted Internet safety workshops across India and globally, creating innovative tech solutions for the positive use of social media. Our commitment lies in fostering a safer online environment, where trust and informed public policy play pivotal roles in shaping a more inclusive and secure digital landscape.

(Social Media Matters is a Unit of VAAP Cyber Suraksha Foundation which has been registered under the Section 8 of Companies Act, 2013 (18 of 2013) with CIN U85300HR2021NPL092804).
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Engaging Content

Hyperlocal research is crucial in crafting robust tech policies because it acknowledges the unique cultural, social, and economic contexts of different communities. While the internet is a global phenomenon, its impact is profoundly localized, with each region having distinct digital behaviors, needs, and challenges. Understanding these nuances is key to developing policies that are not only effective but also culturally sensitive and inclusive. This approach ensures that technology serves diverse populations equitably, respecting local customs and values. Addressing these varied cultural implications is essential for creating policies that promote positive and sustainable tech integration, avoiding one-size-fits-all solutions that may overlook critical local dynamics.

Interactive Workshops

We use Emojication to provide working knowledge about diverse rules and tools of the cyberspace. Each capsule is divided into 15 minutes of an emotional journey, ensuring the participants are involved every step of the way. Our workshops are customized and audience oriented.

Online Safety


Fake News/Misinformation

Dalit Lives Matter



Trust and Safety on Social Media: Navigating the Crucial Challenges in India

In the digital age, trust and safety on social media are not just operational concerns but foundational pillars crucial for maintaining

Gangs of Cyberpur: Online Shaadi + Matrimonial = Pyaar Nahi Dhoka Hai

Read At Your Own Risk! As it might become very difficult to dupe you online after you know these tricks.

India's Dark Secret: Sextortion a Nationwide Epidemic

My private photos is been sending to my friends.

Online Safety Workshop

1000 +

Influencers Interviews

200 +

Network Across Cities

100 +


20 +



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