Hashtag Ladakh A Social Media BootCamp for Beginners
Become a Social Media Magician 7 Days Of Intense Social Media Training
Social media today has emerged as a creative tool to highlight and mark your presence in the world. Hashtag Ladakh is a social media boot camp to build your understanding of digital marketing and spearheading social media campaigns. These are proven campaign tips that we will share with you to give you the edge and let you explore the digital world in the lap of Ladakh.
Hashtag Ladakh will be providing the best social media training. With over ten years of hands-on, extensive digital marketing experience, we have created national and international social media campaigns, done trainings with beginners as well as professionals. Many social media leaders have emerged from our past workshops and have gotten results and continue to grow their skills with our comprehensive program.
The Boot Camp is designed to build on the foundations for social media learners who want to learn the basics and wish to take their knowledge to the next level. The programme is an action packed adventure of one week to accelerate your knowledge of the digital world. It is cutting edge education with a simple learning oriented methodology. Be the first to join in this unique training experience.
Live Demonstrations
On site Projects
Real world campaigns
Strategy Planning
Tool Kit Demo
Tips and Tricks
Advanced Campaigning
Impact Sessions
WHO SHOULD ATTEND?
Hashtag Ladakh is appropriate for absolute beginners and the ones who want to learn how to approach Social Media strategically for a high earning career.
Marketing professionals who want to step into the field of Social Media
Agency Professionals
PR Professionals
Freelancers and Solopreneurs who want to shift to Social Media
Entrepreneurs wanting to get results
Non-Profits
Government Organizations
Job seekers wanting the most in-demand skills
WHY YOU SHOULD ATTEND?
You need to implement digital marketing but don’t know where to start.
You aren’t getting the results you want from digital marketing and need to develop a more strategic plan to grow your Return on Investment.
You want to keep your organization up-to-speed on the latest digital tools that are driving businesses.
You are a business professional who doesn’t fully understand the leading digital tools – you want to keep your skills up-to-date.
You are tired of outsourcing your social media marketing and think that you can do a better job.
You are a savvy business professional who wants to lead your organization in adopting new technology.
You are executing social media or digital marketing and want to be sure that you are using best practices and driving meaningful results.
AGENDA OVERVIEW
Hashtag Ladakh is 7 Days PACKED with content and training to help you succeed. We give you advanced strategies, tactics, tools and tips to take your results and knowledge to the next level. Plus we’ve included the 1:1 time you need to get individual support or help implementing.
Day 1: Leap of faith! The Different Platforms
Location: Shanti Stupa, Leh
The first day focuses on what you need to know about social media, also once you have the basics clear and you are completely convinced about the power of various social media platforms, you will be able to take the leap of faith. Which is essential to take your social media presence to the next level. We dive deep into what it takes to get intended, how to measure success and optimize. You are the center of your Social Media campaign, you are the show-runner! You need to believe.
- Starting out on Social Media
- Putting an executable plan together
- Mapping out our skills and network
Skill Set: Designing content for a Campaign. #Text #Video #Audio #Photo
Day 2: Start Your Campaign
Location: Shangri La, Leh + SECMOL
Let's get to work ! We believe in learning by doing :). And we get started on our campaigns. Each group will have a mentor assigned to them. And they start working upon an extensive campaign plan. It will be a real world simulation, so our mentor will also role play as a Boss/Client.
- The anatomy of a campaign
- Working Out the basics for your campaign
- Creating a detailed campaign blueprint
Skill Set: Campaign Canva. Scheduling Software.
Day 3: Crystal Clear
Location: Nubra Valley
After the 1st two days, we know you will be flooded with questions, Day 3 is all about getting each and every doubt sorted. Remember there are no foolish questions, so fire away and we will search the answers together.
- 1 on 1 Q&A
- Working on a customized plan for you
- Setting out skill workouts for the next 3 days
Skill Set: The art of finding Social Media answers. Facebook groups, Twitter Lists
Day 4: Time for Magic
Location: Pangong Tso
It's time for you to shine! You will be spending day 4 creating your own, multi platform social media campaign. All the learning will now be showcased to the real world! A complete self made campaign from scratch!
- Time to present your first campaign
- Brutal constructive feedback
- Tools to make your campaign look super professional
Day 5: Time to Advance
Location: Shangri La, Leh
Major difference between an amateur and professional is the approach. Day 5 is when we push it a notch higher. Bring out the pro in you. Make super professional presentation deck with live examples that you can showcase to the world.
- Learning to use new tools
- Becoming a power director
- Creating your own pro deck
Skill Set: Spark Post, Power Director
Day 6: Road to the Future
Location: Tso Mo Riri
All good things come to an end, but Hashtag Ladakh is the beginning of your Social Media career, we guide you towards future steps, of finding a job, freelance assignments or how to take your company to the next level in social media spaces.
- Creating an executable plan of action
- How to hack the right network
- Detailed individual improvement report
Day 7: Evaluation Day
Location: Shangri La, Leh
This will be the last day of the bootcamp where all the participants will evaluate the workshop and their learnings. On this day the participants can plan to either leave or stay back in the pristine beauty of Leh by extending their stay.
The Internet is an extremely important part of our lives. We use it every day for both personal and professional reasons. Our team of experts are working daily on creating resources and tools for Online Safety.
We are committed to creating a safer online environment and invite you to help us by reporting any problematic content you encounter on social media. Our new form and dedicated website section allow you to easily report such content, ensuring swift action is taken to address it. Your participation is crucial in combating inappropriate or harmful content, contributing to a safer digital space for everyone. Rest assured, your report will remain completely anonymous. Your privacy and security are our top priorities. By reporting, you help us identify and remove harmful content, making social media a safer place for all users. Thank you for your support in creating a positive online community.
In today’s digital landscape, user safety has become a critical priority. It’s no longer enough to create a functional product—digital platforms must ensure they are secure, transparent, and user-friendly to maintain the confidence of their users. This requires not only the development of clear, adaptable policies but also the integration of safety features directly into product design from the start.
As online risks—such as cyber threats, misinformation, and privacy breaches—continue to rise, Trust and Safety frameworks are now essential for protecting both users and brands. India, with a population of 1.45 billion people, faces a particularly high demand for robust digital safety measures. The internet is widely consumed, including by children, leading to growing concerns about their online security.
User data, privacy, and safety are at constant risk, and breaches can damage not only individuals but also the reputation of companies. For this reason, platforms must prioritize both user protection and their brand integrity. Unfortunately, many organizations still fail to recognize the importance of dedicated Trust and Safety teams, leaving gaps in security that should not be overlooked.
S&MM’s Vision on Trust and Safety
As a leader in advocating for online safety in India, we aim to ensure that all users—especially children, parents, and underserved communities—are protected from the growing risks in the digital world, including cybercrime, misinformation, and online exploitation.
Our Journey
It’s been quite a journey if we talk about Trust and Safety in India. We are one of the prime voices in India vocalising the needs and requirements of digital users on the ground. Back in 2020, we were part of the Trust and Safety Council at Twitter (now X) where we contributed our efforts from the Indian lens. Sadly the Council was dissolved after the changes in the company. Over the years we have instilled the concept of Trust & Safety in our programs and initiatives to have a larger impact. Our prime focus on user safety is through the awareness programs that we do on the ground.
2023
Members of the Trust and Safety Professionals Association
In 2023, Amitabh Kumar, Pratishtha Arora, Arnika Singh, and Vikram Singh joined the Trust and Safety Professionals Association Network to enhance their understanding of the industry's functionality. This membership allowed the team to expand their knowledge and broaden the scope of their programs and initiatives. By becoming part of this global network, they gained valuable insights and best practices, enabling them to deepen their commitment to creating safer digital spaces.
TSPA 2023
In 2023, the team had an opportunity to attend TSPA APAC Summit in Singapore. One of the brightest events the team could attend to learn and explore more about T&S. Leading organizations shared their vision and practices on T&S contributing to the global discussion.
Event Highlights:
First-ever international travel of all the team members.
1 day, 800+ participants and experts under one roof.
More focused policies and community standards which fit the Indian norms.
Safety by Design is the core when we talk of products and the digital safety of users.
There is a need to carry out intense research to understand the needs and requirements of the field.
More recognition on India as the market is growing with the highest consumption of digital services.
Our Initiatives - Trust & Safety Talks
The beginning of 2024 marked a very important initiative ‘Trust and Safety Talks.’ This is a series of informal yet insightful conversations with global experts who have pioneered the field of trust and safety. These talks are designed to bridge the gap between the growing concerns in the digital space and the relatively small number of professionals dedicated to addressing them. At Social & Media Matters, we recognize the urgent need for more dialogue and collaboration around these critical issues, as online safety becomes increasingly complex with the rise of misinformation, cybercrime, and digital exploitation.
The Trust & Safety Talks were initiated to bring together a diverse range of thought leaders, practitioners, and policymakers to share their knowledge and experiences. By fostering open conversations, we aim to build a strong, informed community that is actively engaged in developing innovative solutions to the ever-evolving challenges in the digital world.
The first season comprising 30 experts began in January 2024 with Katie Harbath as our first expert. Watch full S&MM TALKS series with our experts.
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To Build a world in which every child has the right to survival, protection, development, and participation
We are honoured to be members of esteemed institutions and organizations that are at the forefront of promoting digital safety, and we deeply value the opportunity to collaborate on critical trust and safety issues. Our commitment to advocating for user safety aligns seamlessly with their mission to address challenges such as misinformation, online harm, and content authenticity. Together, we work towards creating a safer, more secure, and trustworthy digital world for all.
