HashTag Ladakh
Hashtag Ladakh
Hashtag Ladakh
A Social Media BootCamp for Beginners
Become a Social Media Magician
7 Days Of Intense Social Media Training
Social media today has emerged as a creative tool to highlight and mark your presence in the world. Hashtag Ladakh is a social media boot camp to build your understanding of digital marketing and spearheading social media campaigns. These are proven campaign tips that we will share with you to give you the edge and let you explore the digital world in the lap of Ladakh.
Social Media
Amitabh Kumar
Hashtag Ladakh will be providing the best social media training. With over ten years of hands-on, extensive digital marketing experience, we have created national and international social media campaigns, done trainings with beginners as well as professionals. Many social media leaders have emerged from our past workshops and have gotten results and continue to grow their skills with our comprehensive program.
Pratishtha Arora
The Boot Camp is designed to build on the foundations for social media learners who want to learn the basics and wish to take their knowledge to the next level. The programme is an action packed adventure of one week to accelerate your knowledge of the digital world. It is cutting edge education with a simple learning oriented methodology. Be the first to join in this unique training experience.
  1. Live Demonstrations
  2. On site Projects
  3. Real world campaigns
  4. Strategy Planning
  5. Tool Kit Demo
  6. Tips and Tricks
  7. Advanced Campaigning
  8. Impact Sessions


Hashtag Ladakh is appropriate for absolute beginners and the ones who want to learn how to approach Social Media strategically for a high earning career.

Marketing professionals who want to step into the field of Social Media
  • Agency Professionals
  • PR Professionals
  • Freelancers and Solopreneurs who want to shift to Social Media
  • Entrepreneurs wanting to get results
  • Non-Profits
  • Government Organizations
  • Job seekers wanting the most in-demand skills


  • You need to implement digital marketing but don’t know where to start.
  • You aren’t getting the results you want from digital marketing and need to develop a more strategic plan to grow your Return on Investment.
  • You want to keep your organization up-to-speed on the latest digital tools that are driving businesses.
  • You are a business professional who doesn’t fully understand the leading digital tools – you want to keep your skills up-to-date.
  • You are tired of outsourcing your social media marketing and think that you can do a better job.
  • You are a savvy business professional who wants to lead your organization in adopting new technology.
  • You are executing social media or digital marketing and want to be sure that you are using best practices and driving meaningful results.


Hashtag Ladakh is 7 Days PACKED with content and training to help you succeed. We give you advanced strategies, tactics, tools and tips to take your results and knowledge to the next level. Plus we’ve included the 1:1 time you need to get individual support or help implementing.
HashTag Ladakh Shanti Stupa

Day 1: Leap of faith! The Different Platforms

Location: Shanti Stupa, Leh

The first day focuses on what you need to know about social media, also once you have the basics clear and you are completely convinced about the power of various social media platforms, you will be able to take the leap of faith. Which is essential to take your social media presence to the next level. We dive deep into what it takes to get intended, how to measure success and optimize. You are the center of your Social Media campaign, you are the show-runner! You need to believe.

- Starting out on Social Media
- Putting an executable plan together
- Mapping out our skills and network

Skill Set: Designing content for a Campaign. #Text #Video #Audio #Photo
HashTag Ladakh SECMOL

Day 2: Start Your Campaign

Location: Shangri La, Leh + SECMOL

Let's get to work ! We believe in learning by doing :). And we get started on our campaigns. Each group will have a mentor assigned to them. And they start working upon an extensive campaign plan. It will be a real world simulation, so our mentor will also role play as a Boss/Client.

- The anatomy of a campaign
- Working Out the basics for your campaign
- Creating a detailed campaign blueprint

Skill Set: Campaign Canva. Scheduling Software.
HashTag Ladakh Nubra Valley

Day 3: Crystal Clear

Location: Nubra Valley

After the 1st two days, we know you will be flooded with questions, Day 3 is all about getting each and every doubt sorted. Remember there are no foolish questions, so fire away and we will search the answers together.

- 1 on 1 Q&A
- Working on a customized plan for you
- Setting out skill workouts for the next 3 days

Skill Set: The art of finding Social Media answers. Facebook groups, Twitter Lists
HashTag Ladakh Pangong Tso

Day 4: Time for Magic

Location: Pangong Tso

It's time for you to shine! You will be spending day 4 creating your own, multi platform social media campaign. All the learning will now be showcased to the real world! A complete self made campaign from scratch!

- Time to present your first campaign
- Brutal constructive feedback
- Tools to make your campaign look super professional
HashTag Ladakh

Day 5: Time to Advance

Location: Shangri La, Leh

Major difference between an amateur and professional is the approach. Day 5 is when we push it a notch higher. Bring out the pro in you. Make super professional presentation deck with live examples that you can showcase to the world.

- Learning to use new tools
- Becoming a power director
- Creating your own pro deck

Skill Set: Spark Post, Power Director
HashTag Ladakh Tso Mo Riri

Day 6: Road to the Future

Location: Tso Mo Riri

All good things come to an end, but Hashtag Ladakh is the beginning of your Social Media career, we guide you towards future steps, of finding a job, freelance assignments or how to take your company to the next level in social media spaces.

- Creating an executable plan of action
- How to hack the right network
- Detailed individual improvement report
HashTag Ladakh Evaluation Day

Day 7: Evaluation Day

Location: Shangri La, Leh

This will be the last day of the bootcamp where all the participants will evaluate the workshop and their learnings. On this day the participants can plan to either leave or stay back in the pristine beauty of Leh by extending their stay.

Digital Parenting

Today our children have an amazing opportunity to learn, create and communicate through the use of technology. It is important that we as parents are confident in our understanding of digital devices, apps, games, and their ability to help guide our children at every age to ensure a positive online experience.

We have created a special workshop “How to Be an awesome Digital Parent”. The workshop is designed to teach parents and other caregivers to confidently navigate the web with their kids.

Workshop Content

Parents will gain a strong understanding of the risks, harms and rewards that come with their child being online. The interaction will be focused upon identifying risks and address ways to mitigate the harms so that parents and children can have an awesome online experience.


Parents will learn the Steps to Awesome Digital Parenting and leave the workshop with an effective strategy for managing their child’s online life. They will also receive information about family online safety and knowledge of where they can go to find additional resources.

Methodology and Process

Each workshop is customized to the participants, we send in a pre workshop assessment form with is a must for each participant to fill in, based on which we create a module. The duration and structure of the modules as per the requirement and availability of the participants.

Book Your Workshop
Myths about Coronavirus

Online Safety

Online Safety is about Behaviour, it is The Informed Use of Devices, Sites, Apps & Gaming & Online Behaviour that makes for a Safe Online Environment. In today's cyber times it has become essential both at personal and professional level.

Our team of experts has been engaging with online safety for the past 5 years, with an experience of over 500 workshops in the space. We have worked together with schools, colleges, corporates, law enforcement agencies, consulates, social media platforms building capacities of participants.

Workshop Content

Our online safety workshop will provide participants with the information and tools to navigate the cyber space with ease. In our interactive session we ensure that all queries are answered, ensuring the participant gain confidence to explore the web and have an awesome experience at the same time.


Participants will learn the positive practices to follow in the cyberspace, along with understanding the basics of data privacy, how not to be a victim of cyber fraud, fall for fake news and misinformation. Plus get information on where to reach out to for help and guidance.

Methodology and Process

Each workshop is customized to the participants, we send in a pre workshop assessment form with is a must for each participant to fill in, based on which we create a module. The duration and structure of the modules as per the requirement and availability of the participants.

Book Your Workshop

What Makes Our Training Different?

Comprehensive Workshop
Get everything you need to know to have digital marketing success in ONE place.

Interactive, Engaging and Hands-On
Engaging exercises will prepare you to implement what you’re learning.

Tools, Templates and Resources
Planning templates, quick start guides, tip sheets and checklists keep you focused on getting results.

Small + Intimate
You’ll get personalized attention and all of your questions answered.

Proven Successful Strategies + Actionable Tactics
Covering strategy to tools, tips and tricks to help you get more from your digital marketing execution.

Industry-Recognized Certification
Earn your industry-recognized certification that is trusted by tens of thousands of marketers from around the globe.

Plus it's Ladakh
You get to travel and learn in the most inspiring places in the world, where you understand the true meaning of being grand.

Advanced Boot Camp Details

We offer the program once a year in a major city in India. Contact us to stay informed on the date & location of this year’s event. The program runs from approximately 9:00 am – 5:00 pm each day.

What is Included: Included in your registration you get:

  1. 7 days of amazing advanced content
  2. Action planners, handouts and guides
  3. Digital version of all materials on a USB at the training
  4. Access to our online closed group for life, which is constantly sharing updated information about Social Media
  5. We will pick you up at the Leh airport and drop you back
  6. Flights to Leh are not included in the cost above
  7. Meals, snacks, coffee and travel within Leh
  8. Medical expenses are not included in the cost above
Internet is an extremely important part of our lives. We use it every day for both personal and professional reasons. Our team of experts are working daily on creating resources and tools for Online Safety.

Social Media for Social Change

Social media is an amazing tool for Non-Profits, If done right. We have been using social media for the past 10 years to create and execute national level campaigns. From inception of the idea to activation of the campaign, to creating a long term strategy for your organization we have immense experience in the space. Our workshop module is created as per the specific needs of the team and focuses on executable knowledge and practical solutions.

Most importantly how we do not limit our work to clicktivism and ensure it has a direct connect with the field. Having worked with diverse organization we have built a process to ensure one remains true to the cause while leveraging social media platforms to create great impact.

Workshop Content

To build social media capacities of activists to use social media for social change. Ensuring best utilization of time and resources to attain maximum impact. We share knowledge about Social Media algorithms helping participants understand what sort of content should they focus upon. Also provide them with tools that will help them create these campaigns.


Participants learn by doing, as that's the only way one can learn social media. They also practice tips and tricks to ensure their posts achieve the intended results. We also plan out executable campaigns and work on long term strategies.

Methodology and Process

Each workshop is customized to the participants, we send in a pre workshop assessment form with is a must for each participant to fill in, based on which we create a module. The duration and structure of the modules as per the requirement and availability of the participants.

Book Your Workshop
Online Gaming Safety Guide
Online Gaming Safety - A Guide for Parents
Online Gaming Safety Toolkit
India’s online gaming market is serious business; with estimates over 10,000 Crores it has an ever increasing popularity. With our kids getting used to smartphones at an early age, online gaming becomes an important part of Digital Parenting.

While games can improve your child’s coordination, problem-solving and multi-tasking skills, they also have negative effects.

This toolkit for Parents looks into:

How Much Time Should They Be Spending Gaming?

Online Gaming How Many Hours

There is no magic number; it all depends upon the effects gaming is having on other aspects of your child's development. Just like a traditional Indian thali, Gaming is an important part of growing up in 2019, but it needs to be balanced with other aspects.

Keep a lookout for:
  • Spending more time alone, less interaction with friends outdoor activities
  • Lacking interest in school, grades falling
  • General lethargy, trouble sleeping, headaches or eye strain
  • Change in meals, unexplainable hunger, diet
  • Reduced personal hygiene
  • Extreme interest in particular websites or games
  • Aggression when asked to decrease playtime or agitation when away from the device
At times simple intervention such as having a fixed game time helps. At times (and this varies from child to child) there is need of more steps to ensure the well-being of the child. In case you need help, please reach out to us for guidance.

What Are In Game Purchases, And How to Put a Cap on It?

Online Game Purchases

Some games already have inbuilt requirement of payments. These could be to buy a special game artifact, or gain access to advanced levels, it could be anything from a wheel for a sports car, or a special gun in a shooter game.

Have a chat about costs
  • Share with them how this imaginary world is costing real money, its a complex discussion, usually helps with pocket money theme.
  • Need to set limits, as the games are designed to achieve maximum profit per user.
Master in app/device parental controls
  • Ensure you have understood and set the parental controls on mobile devices and gaming consoles. To ensure that your child does not indulge in over spending it is essential to limit in-game and in-app purchases.
  • It a good practice to keep passwords for the App Store or Google Play to yourself so your child cannot purchase apps and add-ons also advisable to set up ‘family sharing’ so any purchases must be approved by you.
What Sort of an Experience Are They Having While Gaming?

Online Gaming Grooming and Bullying

Many online games have an inbuilt chat feature, which opens up the experience to meet new people, at times it's also a space where your child can come in contact with other adults.

With these games, your child could be communicating with strangers, including adults, through webcam, private messaging or online chat, increasing the risk of contact from online abusers, or bullying from other players.

Explain digital privacy to your child
  • Explain why they should not share personal information like their full name, birth-date, address, phone number, school name or identifiable photos.
  • Suggest use of cartoons, or another image or an avatar with a screen name that is different to their real name. Be creative
  • Explain how adults at times groom children through private chats during games, the more conversational you make it, the easier it is to be informed.
Grooming is dangerous, so be aware about it
  • It's essential to know who your child is interacting with online, who their friends are and what do they chat about. In case some stranger is asking about their personal information, the contact needs to be blocked and reported to the platform.
  • If you happen to find out about the details of a user indulging in grooming please inform the police, as usually such perpetrators are repeat offenders. Details of India’s Cyber Crime Cell.
Support your child if they experience Bullying
  • Encourage them to share the experience, make sure they know you are on their side and they are being very brave by sharing information with you.
  • Ensure you keep a record of all the messages, via screenshots/pictures.
  • Please help them block, mute or ‘unfriend’ that person from their players list, or turn off the in-game chat function.
  • Report the behavior to the Game administrator; if you need further assistance please contact us.
How To Ensure Gaming Does Not Lead To Gambling?
Online Gambling or Gaming

Many games have a gambling theme which means they have gambling-like elements. That may make gambling more familiar and ‘normal’ for young people.

We highly recommend keeping these games away from children.
  • Games like poker, slots, blackjack or roulette do not offer the opportunity for your child to bet, win or lose real money, but they include actions similar to real gambling and often look and sound the same.
  • Some games incorporate ‘loot’ boxes (‘bundles’, ‘crates’ and ‘cases’) containing items like in-game currency, equipment, tools, weapons or ‘skins’. Players can earn or purchase access to a loot box without knowing the value of what is inside, like a lucky dip. There is concern that this feature can make it seem normal to pay for something whose value depends on chance, and may potentially lead to gambling.
  • ‘Skins’ — used in some games to alter the appearance of a player’s weapon, equipment or avatar — can vary in value depending on how rare and popular they are. Although they cannot be exchanged for real money within the game, they may be used to gamble and be converted to cash on third party websites.
The difficult topic of Gambling
  • It's a difficult, but an essential one. Help your child understand that some features in online games are used to encourage more play and spending. Talk to them about gambling, what it is and its consequences both online and in the physical world.
  • Ensure that any in-game and in-app purchases are first discussed, the more involved you are in the games they are playing the easier it will be to intervene.
Signs your child is gambling?
  • They have many questions about gambling
  • Obsession with gambling like apps and games
  • Obsessing about odds when watching sport instead of focusing on the game
  • Borrowing money from family and friends
  • Being secretive about their activities
  • Having mood swings or appearing stressed
  • Suffering forms of depression, including isolation from friends
  • Skipping school or not doing as well as usual
If you think your child might be gambling online, or is about to try it out, make sure they cannot access any accounts you have linked for payment of music, app or game downloads.

Is Your Child In A Safe Gaming Environment?

Online Gaming Planing
  • Ensure that the computer or games console is in an open area of your home; or if your child is playing on their smartphone /handheld device, get them to do it in the family room.
  • Ensure you have a virus scan installed and updated on all devices to protect against viruses, malware and other online threats.
  • Search for in-game parental controls and safety features; it's also essential to check the Age limit set on a game. These controls can help restrict access to certain content and limit spending on in-game and in-app purchases. In case they are missing, probably the game is for adults and your child should not be playing it.
Cyber Etiquette
  • It is important to protect your privacy online, help your child to create a screen name that does not reveal their real name.
  • It is important to have conversations about phishing and viruses with children. You need to simply tell them that viruses can be easily avoided by not clicking on the links provided by strangers, usually under the name of "cheat codes" programs to help with game play.
  • Work together on how much time should be spent gaming, remember these games are designed to keep the user indulged for a long duration, hence it's essential to build steps towards the game time coming to an end.
Inform Yourself, Be involved!
  • It's very important to have conversations regarding the games they like and who they are playing with. You need to create a safe space before they will share their views, only then can you explain the risks.
  • Best way to understand the risks involved in a particular game is to play it with the child. As games develop there are new features added, plus it’s only when they realize your interest in the game will they share their experiences and queries.
  • Change in behavior is one of the flags for abuse, be it grooming or bullying, many children try to internalize the abuse it's essential keep a look out for any such changes. Do they want to spend a lot more time alone? Is there this new mysterious friend they have made? Are they trying to hide their devices? These are some extremely important signs one should not ignore.
  • Sharing vulnerabilities is only possible if they feel safe to talk, it takes time, have patience, don't judge them, let them complete their thoughts. As simple as this sound this step is not easy to execute.
Know the games they play
  • Games vary from one another! They can be violent or have sexual/adult content, and may contain themes, language and images that are unsuitable for your child.
  • Age restrictions of a game needs to be checked individually. Easiest way to do that is to Google the game go through a couple of reviews, see what other parents are saying about it.
  • How game rating is done can also be found at Pan European Game Information (PEGI) and the US Entertainment Software Rating Board (ESRB).
Decision Making is Empowerment
  • Let them decide, be a good guide but let them take the decisions; it will be a good way to start training them in one of the most important life skills.
  • Always good to approach it in a project form, where one sets out with a plan. As parenting is so multi-dimensional we sometimes get carried away in trying to cover too many topics. Stick to the plan.
If you need any further help, please reach out to us via our WhatsApp Helpline or Child Help Line - 1098

This is a constantly updated list of contact information for social media apps, gaming networks, and related companies – so you know where to get help for bullying, harassment, threats, and other forms of misuse. Visit this Link.

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