We have reached these steps based upon global content marketing performance studies, and of course most importantly our own experience in the field creating and executing campaigns for social change.
Prioritize quality over quantity, while the push in the past has been to create massive amounts of content, with the over flooding of information users now seek quality. Google has caught on to this change in trend and looks for engagement by monitoring when does the user hit the back button on their browser. Simply put the longer they are reading your page the higher it will be ranked by google.
Write answers to the questions people have, for example we work against #FakeNews now it would be smart to answer queries that people are asking about Fake news. It's simple google Fake News, see the top 20 links and get inspired on how to structure your content. The same can be done if you are selling goat milk, or have a travel agency, or a barber shop. Depending upon the product/service you can also localize your search (Add the name of your city/area)
#KeepItReal you are smart, your clients are smarter, so do not try to fool them, especially on the Internet. Ensure your heading is as crystal clear as possible. Make it specific, this will ensure your readers (who are your potential clients) don’t waste any time, they get exactly what they are looking for.
Cut to the Chase Everyone is in a hurry on the internet, so don’t waste their time on introductions setting the stage, get to what they are looking for right away. We think we did a pretty good job with this blog, the intro was short enough to pass the #TweetTest (280 characters or less). See if you can do the same, keep it concise and crisp. Writing in-depth articles in short is an art understood by very few, though it is the requirement of our times.
Keep it Unique and Vulnerable your product/service has a unique space in the cosmos, own that space, and only that space. Do not pitch a silver bullet, if you are selling a sports shoe, make it specific is it for tennis ? or running or basketball? and then expand on that. Also as the features of the shoe will help the user specifically for that sport. Also its important to say what purposes your service/product does not serve.
The more we focus on uniqueness and vulnerability the more engaging it becomes for the user interested in our product/service. This leads to the most important aspect of the reason for creating content turning a reader into a customer.
We hope that was helpful, and questions please reach out to us on any of our social media handles, would love to connect and collaborate.
Send us your blog & we will spread the message through our Website & Social Media Platforms.